Baba Awopetu

Baba is a highly accomplished business leader specialising in sales and marketing transformation. He has a proven track record of developing solutions, using strategic analysis to identify new opportunities for organisations.

Baba’s professional trajectory has seen him serve as Group Strategy & Marketing Director (CMO) and UK Sales & Marketing Director at Optegra Eye Healthcare, the largest network of private dedicated eye hospitals in Europe.

He was also Marketing Director, EMEA, at Leica Microsystems, a world leader in microscopes and scientific instruments.

Baba brings together disparate teams by improving communication strategies and providing clarity to goals and objectives. As a people-oriented leader, he improves performance within commercial organisations and embeds cultures based on trust, integrity, and a passion for delivery of services.